We’ve had Human Resources host a newsletter issue about diversity, equity and inclusion colleagues share Diwali traditions and more. Give others a voice and a platform using the newsletter. This enables you and your team to concentrate on the messaging and not the delivery. With employee changeover, make sure your email list is updated regularly. This can be a way to determine what your audience finds valuable even if they don’t respond to a survey. When people click on a link in an email, it means they’re generally interested in learning more about that particular topic. Pay more attention to what gets clicked on in a newsletter than vanity metrics such as open rates. Pay Attention To Which Links People Click On The same goes for any imagery used: If you can, stay away from stock images, and keep it inclusive! - Rosie Guest, Apex Group Ltd.ġ3. Make sure you have a specific tone of voice that works for this type of communication however corporate your external brand may be, it’s important for this type of communication to be a little more conversational, colloquial and accessible. Newsletters are all about the people who work at your business. Encourage readers to forward the newsletter and include the link in key internal communications and websites. Once readers confirm that your newsletter is delivering value, then you need to do internal marketing work. Make sure you understand the readers, what information they need and how they like to consume content. Kate Warrington, Academic PartnershipsĪs with any newsletter, the key is to focus on value. Internal newsletters often have to reach a very broad audience, and having a few “go-to” resources at each level to check that the content is relevant to the audience can be extremely useful. Establish A Network Of People To Vet ContentĮstablish a network of people at different levels of the organization to vet content when needed. This pays dividends in the long run, as a well-informed team is a more engaged team. Use your newsletter to debrief your team on recent news, research and development in your niche. Not everyone on your team has the time or genuine interest to research what’s going on in your field outside of your own company’s day-to-day.

But “Why our CEO left Google to work here” might! - Frank Wolf, Staffbase In a time when we’re competing for our employees’ attention, a line such as “Interview with the new CMO” isn’t going to cut it. Then, make sure they notice it by grabbing their attention with a subject line that entices them. Anthony Wong, AttensiĪlways make sure your content offers the audience something useful. Get your reporting ready so that you can find out how many people have read the email, visited the landing page and carried out any actions that would achieve your goal. This way, your employees will not miss out on any communications or misunderstand your topics.

Try your best to provide helpful information to your employees. This encourages sharing and takes away the burden of having to come up with clever copy. Provide them with sample social media copy and a link to where people can read more. Your employees love sharing good news! Empower them to share by pointing out key areas in the newsletter that are safe for external eyes. Highlight Content That Can Be Shared Externally Don’t miss the opportunity to gather feedback about your internal comms to implement in subsequent newsletters. It’s important to think outside the box for ways to make your message or announcement stand out amid the other communication happening within your organization. Internal channels can be just as crowded and noisy as external ones. Forbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies.

Employee newsletters